In a highly competitive eCommerce world, many start-ups struggle to thrive. When running an eCommerce store, marketing plays a significant role in your job, as it can directly impact your bottom line.
As any seasoned eCommerce pro will tell you, you must build a sustainable, long-term strategy rather than just tapping into short-term growth hacks.
Here are excellent start-up marketing ideas that will help you bootstrap your eCommerce store:
1. Build partnerships and relationships with relevant companies
Have you encountered an eCommerce store or brick-and-mortar business that sells a complementary product?
If you want to build an ecommerce website, creating partnerships and relationships with relevant companies and thought leaders in your niche helps you gain awareness around your online store. Similarly, it can also help drive new traffic to your site.
2. Promote user-generated content
User-generated content is any content coming from customers. This can be in text, images, videos, and reviews about a particular product or service.
UGC is so effective because it helps you curate unique and genuine content around your brand. Since it comes from first-hand experiences with your customer, it lends it invaluable authenticity.
To encourage UGC, ask your customers to share their experiences online. Those who enter contests can tag their friends, generating more views and shares online. The wider your reach, the better.
3. Make use of PPC advertising
Pay-per-click, or PPC advertising, is a marketing strategy where you have to pay every time a customer clicks on your ad. This ad model can be used on Google and at the same time with other social media platforms such as Facebook, Instagram, and LinkedIn.
On social media platforms, cost-per-click and cost-per-impression formulas charge ads for appearing on users’ newsfeeds and timelines.
4. Publish relevant articles to your blog
In the same way, a blog can be an excellent eCommerce marketing strategy that draws more traffic to your site. It also helps build brand loyalty among your customers, as it can be a resource that customers can trust.
The kind of content you publish will depend on your audience and business. But generally, the content that you produce should be something that draws them in, engage them, and keep them coming back to your site.
Content can range anywhere from helpful tutorials to addressing pain points or questions readers might have.
5. Offer giveaways or rewards to expose products
You can also offer product giveaways in exchange for a positive testimonial or review from your customers. The more reviewers you’ll have, the better.
In the same way, you can also give away products on social media to generate more buzz. As an exchange, ask them to share a photo of your product online.
6. Use email marketing
Email marketing is perhaps one of the best channels that you can use to drive targeted traffic to your site. Someone who gave you their email address shows that they’re already interested in your product, making it easier to convert them into paying customers.
Moreover, email gives you enough space to talk in-depth about your products, something that’s too long in a post on social media.
7. Create videos about your business
You should also create video content around your business.
Most users love the interactiveness of tutorials, behind-the-scenes clips, and how-to videos. It allows your customers to feel that they know you. Thus, they’re also more confident purchasing from you.
Over to You
Using the right marketing strategies for your start-up lets you reach prospective customers, improve your average order value, and boost your sales. So, these are things that you should focus on moving forward. Good luck!