Do you want to make your hotel more appealing for clients? Review and get illuminating tips from these top hotel marketing blogs that we have selected on your behalf. You will find information on various marketing strategies and techniques the you can use in order to promote your business and make a positive impression on customers.
Like a few others on this list, Oaky is hospitality technology provider slash hotel marketing company. Their blog alone is a wealth of valuable insights and ideas.
Most of Oaky’s articles focus on upselling, distribution, and revenue management strategies, since that’s their main software product. Their’s is a great blog to read for more specific strategies related to those areas.
Cvent is a SaaS company specializing in meetings and events software solutions. Their blog is chock-full of valuable insights for hotels. If you want to learn how to attract meeting planners, expand your technology offering, and get ahead of the latest group booking trends, Cvent’s blog is a great place to go.
Revinate is one of the hospitality industry’s leading providers of reputation management software. Their blog is also a particularly great resource on all things CRM, email marketing, and online reputation. They also publish useful, in-depth market insights and fantastic infographics.
I personally attended one of David Lund’s hotel financial leadership workshops years ago and learned so much. His blog is a wealth of information on hotel finances, budgets, accounting, and importantly, team empowerment.
Hotel Speak is one of my go-to resources for interesting insights from fellow hotel marketers and hospitality industry thought leaders. Hotel Speak publishes opinion articles and hotel marketing news stories geared specifically for our industry, making it one of the most relevant hotel blogs around.
Looking at the hospitality and travel industry as a whole, hoteliers can learn a lot from reading PhocusWire by the PhocusWright media group. Their topical news stories range from technology platform updates and booking trends to international tourism perspectives and industry special reports.
Created by IHG alum Maria Malaniia, Savvy Hotelier is a blog and online resource entirely dedicated to helping hospitality students break into the industry — and ultimately, grow in their careers. Savvy Hotelier shares a mix of written articles and engaging YouTube video guides that teach hospitality students how to navigate everything from job-hunting to career mindset. (Oh, and make sure to give her a follow on Instagram @savvyhotelier!)
EHotelier is a great resource of crowd-sourced contributions on the global hospitality industry. There’s a good mix of opinion articles by guest authors as well as industry news and marketing insights. EHotelier also partners with some top hospitality industry orgs like HOSPA and HSMAI to bring career opportunities and training.
More of a news site than a blog, HospitalityNet is another must-read for hotel marketers and managers. HospitalityNet is also focused entirely on the hospitality industry, so you know you can always find the latest direct booking drama, relevant search engine optimization tips, and online travel distribution trends.
One of my favorite hotel sales and marketing publications is actually the print version of HOTELS magazine.
You’ll have to create a free account to read the online blog or receive the print edition, but it’s a no-brainer. The blog holds a number of great articles written by hospitality industry leaders on topics ranging from hotel revenue management to digital marketing.
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