Check out these healthcare marketing blogs if you are planning to adopt a new approach to public health promotion that applies traditional marketing principles and theories alongside science-based strategies to protect and promote the health of diverse populations.
Becker’s is a go-to source for news that will grab healthcare providers’ attention, with topics such as data breaches, the evolving regulatory landscape, and changes in healthcare organizations’ C-suites. It also provides insights into the industry’s pain points and challenges that can help you write content that hits home with your audience.
The Healthcare Information and Management Systems Society (HIMSS) is the definitive source on health IT. Follow this blog to stay ahead of the curve with forward-thinking content on healthcare technology disruption. You’ll also be among the first to learn about emerging solutions that address challenges like interoperability, optimizing care delivery, and organizational change.
RxEconsult gives healthcare professionals a blogging and networking forum where they can weigh in on topics related to private practice, healthcare administration, leadership, healthcare models, nursing, dentistry, and pharmacy. Their blogs can give your marketing a fresh perspective based on the practitioner’s point of view.
Moz isn’t healthcare-specific, but it is SEO-specific. The Moz blog will help you stay up-to-date with the ever-changing world of search engines and how to optimize your web content for the best rankings. You’ll find best practices, heads-up on search engine algorithm changes, and information on tools that can help you improve results.
The Hootsuite blog provides a wealth of information on social media marketing, including some industry-specific content for healthcare. Turn to this resource for advice on which social media platforms to focus your efforts on, and innovative ways to advise healthcare providers on using social media such as raising awareness, encouraging preventive care, or handling communication during a crisis.
It’s everything content marketing. If you’re looking for information on the topic, this is the place to turn. Find advice on content strategy, content examples, and links to an extensive white paper library. CMI publishes a new article each day to keep you armed with new ideas and inspiration.
First published as Medical Marketing & Media, MM&M offers thought-leadership content on a wide variety of healthcare topics. IT also publishes exclusive lists, like the Top 40 Healthcare Transformers, to let you know which industry leaders and companies to watch.
Need a blog that ties it all together — news, trends, and marketing how-to’s? The Carevoyance blog has advice on the best healthcare marketing strategies as well as tech and industry trend news to keep content and campaigns relevant. You’ll find blogs that run the gamut of information you need, from artificial intelligence in healthcare and tailoring marketing to specific geographic regions, to tips on improving email marketing to physicians and mapping the medical sales cycle.
Started by Danny Sullivan in 1996, Search Engine Watch (SEW) has enjoyed a reputation as the “most authoritative source on search” for more than two decades. The site hosts in-depth analysis and breaking news coverage of search-focused marketing industry trends, from PPC to SEO. As medical marketers continue to shift from traditional to more digital strategies, keeping up to date on digital updates, tools, and tactics will be key — and while you’re there, check out my piece on Google Symptom Search they published back in November!
Physicians Practice covers a wide range of topics, from Healthcare IT to Law and Malpractice to Physician Compensation. Luckily, blog posts are organized by category, making it easy to find the type of information you’re looking for. Whether you’re looking for medical marketing tips and tricks, practice management systems and solutions, or upcoming industry conferences, this blog is your one-stop-shop.
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