Are you searching for the best ecommerce marketing blogs? These blogs contain effective promotional tactics to drive traffic to your online store, tips on converting that traffic into paying customers, and ideas on retaining those customers post-purchase.
Shopify is the second most widely used e-commerce platform and has nearly a 10 percent market share. And it’s often rated the top e-commerce platform.
I love the look of Shopify stores, and most of them have a very crisp, professional feel to them.
And their blog is equally high quality, with a wealth of information on nearly every e-commerce marketing topic under the sun.
While we’re on the topic of top e-commerce platforms, Magento is at number three with a 7.91 percent market share.
Like WooCommerce and Shopify, Magento offers a lot of personalization with extensions as well and has everything you need to create a fully optimized digital store.
When it comes to their blog, a lot of it involves Magento news.
However, a good portion of their posts cover areas of e-commerce marketing that many business owners find interesting.
WooCommerce is the most widely used e-commerce platform by a landslide with over a 28 percent market share as of mid-2017, according to Statista.
Its user-friendliness and customizability are mostly what makes it so popular, along with its massive list of extensions.
WooCommerce also has a fantastic blog.
It’s jam-packed with a ton of helpful tips on effectively reaching e-commerce customers and keeps you updated on recent trends to help elevate your digital marketing.
Although BigCommerce doesn’t have nearly the same market share as the three platforms I just mentioned (2.27 percent), they’ve got a killer blog that deserves a mention.
For starters, I love how visual it is.
The BigCommerce blog has a beautiful layout that makes for seamless browsing.
And there’s plenty of high-level content in each post.
If you’re big on concrete examples that you can draw inspiration from, this is a great blog for you.
Nearly everyone in the digital marketing world has heard of Neil Patel by now.
And with good reason. He has some serious accolades.
He’s a New York Times bestselling author, was ranked a top 100 entrepreneur under the age of 30 by former president Barack Obama, and was ranked a top 10 marketer by Forbes.
Neil’s legit, and there’s so much you can learn from his blog.
Crazy Egg is one of the top conversion optimization tools and specializes in heatmaps and A/B testing.
And it was founded by Neil Patel.
It’s truly an excellent platform, and I love how useful the heatmaps are for understanding visitor behavior.
Printful is a company that lets you “create and sell your own custom design products online with print-on-demand drop shipping.”
Customized t-shirts, hats, backpacks, and even fannie packs—you can do it all with Printful.
They also happen to have a pretty fantastic e-commerce marketing blog that features insightful content to help you thrive.
For example, they touch on specific trends that you can focus on with your marketing initiatives, like “Singles’ Day,” which celebrates being single.
With over 37,000 Twitter followers as of late 2019, Practical Ecommerce is one of the more trusted resources for online merchants looking to increase their knowledge.
Here you’ll find a lot of practical content that can help you level up your e-commerce game.
A good example is their post that features 12 sites where you can find free stock videos online.
The HubSpot brand is synonymous with digital marketing, and their blog is yet another gold mine for e-commerce business owners.
It’s very comprehensive and will fill you in on how to become an epic content marketer, how to thrive on social media, how to maximize your ROI on PPC advertising, and much more.
Almost all of the content is robust and dissects each topic in detail.
I couldn’t complete this list of the best e-commerce marketing blogs without mentioning the Sleeknote blog.
We strive to make our content insightful, actionable and include plenty of examples, so you walk away with a clear understanding of how to implement the strategies we mention.
In a recent article, we break down the product pricing process to set your prices competitively and motivate a more significant number of prospects to buy.
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