Effectively develop positioning, messaging and competitive differentiation for your business by getting tips and tricks from these top product marketing blogs.
Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage.
Her philosophy is it’s all about the experience. She’s excited by companies who “get it” – that consumers don’t separate user experience from features and benefits of a product when they decide whether or not to use and recommend it.
Shardul Mehta is a simple product guy whose passion for great products is only exceeded by his love for chicken curry.
This is a blog that provides resources and tips on good product management practices. While it focuses more on managing technical and online products, most of the concepts are appropriate for broader product management purposes.
A blog on Product Management and Marketing Experiences, Connecting.Some.Dots was created to share Marlon’s experiences with other product managers who are working with technology and its application in order to introduce new and innovative products into the market and to sustain their success.
Product Management Meets Pop Culture is Chris’ attempt to give something back to the community that helped shape him as a product management professional. Why the pop culture?
Because most people “get” pop culture, and most people don’t really understand the role of “Product Manager” … but a good PM can mean the difference between a product achieving its goals or missing the mark.
On his blog Nils hopes to share some insights and experience he’s gained over 20 years of practicing and studying software product management. He has both a less sanguine view of product management plus a more extravagant view of its meaning. He’s most interested in the specific challenges that arise because product management is a complex domain and discipline.
Teresa is a product consultant and coach who works with early-stage companies helping them translate their big ideas into great products. Her focus is on helping product managers be better at what they do by sharing knowledge, building know-how, and refining practice. You can read more about the goal of her blog in her first post, Turning Big Ideas Into Great Products.
Rob helps companies grow their revenue and profits. He created this blog to share his experiences and to engage in conversation. In particular, he leverages his experiences as a marketer, product developer and product manager who consistently brings new products to market, manages existing lines of business, drives communications and achieves financial targets.
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