There are many different types of product videos that can be used to get people to buy a product. In this article, we will explore seven different types of product videos that have been proven to be successful in getting people to buy a product.
What is a Product Video?
A product video is a video that showcases a product in order to promote it. Product videos can be used for a variety of products, including physical products, software, services, and more.
Product videos can be used on websites, social media, email marketing campaigns, and more.
Types of Product Videos
Here are seven types of product videos that have been proven to be effective in getting people to buy a product:
1. The How-To Video
The how-to video is a type of product video that shows the viewer how to use the product. This type of video is especially useful for products that are new or complex.
2. The Testimonial Video
The testimonial video is a type of product video that features satisfied customers testifying to the quality of the product. This type of video is especially useful for building trust with potential customers. For instance, a testimonial video from customers who have had positive experiences buying a used motorcycle can effectively highlight the reliability and value of your motorcycles, further reassuring prospective buyers about their purchase.
3. The Unboxing Video
The unboxing video is a type of product video that shows the viewer what they will find inside the box when they purchase the product. This type of video is especially useful for generating excitement about a new product.
4. The Product Demo Video
The product demo video is a type of product video that shows the viewer how the product works. This type of video is especially useful for products that are complex or have multiple features.
To simplify the video creation process, take advantage of specialized product demo software like Demostack or a Demostack alternative. Such tools allow businesses to quickly create captivating guides through a no-code visual editor and embed demos on websites, emails, or within apps to streamline the product experience and drive conversions.
5. The Comparison Video
The comparison video is a type of product video that compares the product to similar products on the market. This type of video is especially useful for showing potential customers why your product is better than the competition.
6. The Customer Review Video
The customer review video is a type of product video that features satisfied customers testifying to the quality of the product. This type of video is especially useful for building trust with potential customers.
7. The Behind-the-Scenes Video
The behind-the-scenes video is a type of product video that gives the viewer a behind-the-scenes look at the product. This type of video is especially useful for giving potential customers a chance to see the product in action.
Making a Product Video That Works
When making a product video, it is important to keep in mind the goals of the video. The video should be created in such a way that it achieves these goals.
The following are six tips for creating a product video that works:
- Keep it short and sweet:
People have short attention spans, so it is important to keep the video short and to the point. The video should be no more than two minutes long. You can use a video cutter to help make your video the right length.
- Show, don’t tell:
It is important to show the viewer what the product can do, rather than just telling them about it. This can be done by including footage of the product in use, as well as testimonials from satisfied customers.
- Add music, Voice overs and sound effects:
Music, voiceovers and sound effects can help set the video’s mood and make it more engaging. You can use a text to speech software to generate natural-sounding voiceovers.
- Use attractive visuals:
The visuals in the video should be attractive and eye-catching. This includes the use of color, as well as interesting graphics and images.
- Tell a story:
A good product video tells a story that is interesting and relatable to the viewer. This can be done by including a character that the viewer can identify with.
- Include a call to action:
The video should include a call to action, such as “Click here to buy now!” or “Visit our website for more information.”
- Add subtitles to the video:
Subtitling services make the video more accessible to a wider audience and can help to improve the video’s SEO.
- Test the video:
Before releasing the video, it is important to test it out on a small group of people to get feedback. This will help to ensure that the video is effective and that people will want to watch it.
Understand the Purpose of Your Product Video
Before you start creating your product video, it is important to understand the purpose of the video. The purpose of the video will determine the content, length, and style of the video.
The following are four common purposes for product videos:
- To introduce a new product: A product video can be used to introduce a new product to potential customers. This type of video is typically short and includes an overview of the features and benefits of the product.
- To promote a sale or discount: A product video can be used to promote a sale or discount on a product. This type of video typically includes footage of the product being used, as well as information about the sale or discount. Incorporating a video for sales strategy, especially during promotional campaigns, can significantly enhance engagement and conversion rates by visually demonstrating the value of the offer to potential customers.
- To show how to use a product: A product video can be used to show potential customers how to use a product. This type of video is usually longer and includes step-by-step instructions on how to use the product.
- To generate customer reviews: A product video can be used to generate customer reviews. This type of video is typically shorter and includes testimonials from satisfied customers.
Now that you understand all the purposes, you can start recording your first video.
Takeaway
Product videos can be a great way to help people understand what your product is and how it works. With a clear understanding of the purpose of your video and the different types of videos available, you can create a video that will help people understand why they should buy your product. Have you tried creating a product video? What type of video did you make?
