Getting your marketing right when you are a growing business can be quite overwhelming. Even the briefest of looks online will tell you there are a huge amount of techniques that you can use, but there are a few that can be damaging rather than beneficial—especially if you don’t know what you are doing. Luckily, there are some great go-to marketing techniques that can help your business reach new customers and also keep older and current customers coming back for more. With that in mind, continue reading for more information.
1. Use an Amazon marketing agency
If you run a small business from home, or you are looking for multiple different places to sell your products, it might be highly beneficial for you to invest in an Amazon marketing agency. Not only will they do all the legwork for you when it comes to marketing on Amazon, but they might also make you a tailored marketing scheme for your business, which can be highly beneficial if you are looking to bring in a lot more customers. This can be essential to your progression, so you might feel that looking into agencies such as Nuanced Media would be a vital first step.
2. Offer custom swag
Custom swag can do a lot to pull your audience back into your business after they have made a purchase. Another way to maximize the impact of your custom swag is by offering apparel options. For instance, a customizable hoodie not only provides comfort and style to your audience but also strengthens brand affiliation every time it’s worn. Engaging customers this way through wearable merchandise keeps your business top-of-mind and can significantly increase brand recognition. It can help them to get a little kick out of ordering and adds a nice surprise to enhance their unboxing experience.
Freebies can help your business build a stronger and more loyal customer base, as well as become an excellent marketing campaign if they start posting what you have given them on social media. Giving out free gifts as a sign of your appreciation can be essential to your company, as it can help your customers to build more trust in your business, and will put you head and shoulders over the competition.
3. Use mailshots
You also need to get your house in order when it comes to sending out mass emails. Using dedicated software instead of just sending from your own mail account can not only help make sending bulk emails so much easier, but it can also help your business to bring a larger amount of consistency and efficiency into your marketing, by ensuring a more constant level of delivery and branding on emails. Having a consistent marketing campaign can be essential to your brand’s authenticity, and can help build customer trust—all without coming across as being “spammy.”
4. Engage with social media
Social media is a great place to market your business to new and existing customers. You will also find it can be a great tool for advertising and getting your customers to interact and build a community around your businesses. This is essential to you building a rapport with your customers, as well as increasing your chances of keeping a customer once they have bought from you. Your content doesn’t even have to be massively related to your business—it could simply have elements of your products throughout. For example, if you own a company that sells food blenders, you might want to break into the “satisfying” community and create videos of blending different smoothies together, or the fitness community using your products during one of their “what I eat in a day” -type videos.
5. Use social media influencer marketing
Similarly, social media influencer marketing can be great for building your business from the bottom up. Of course, it can help your company create a far better way to reach out to a target audience directly and quickly through an already trusted source of information. Because it is such a powerful tool, social media influencer marketing does not come cheap; however, it can build a much larger audience for your business, especially before a product launch, so it is well worth the investment.
6. SEO
SEO, otherwise known as search engine optimization, can be part of your long-term plan to reach customers. It can be subtle, and it might take a long time to work, but it can have phenomenal results. It can help your business to bring more relevant people into your sales funnel who will stick with your product until the end, as well as help people find your products far easier on sites such as Google. When talking about SEO, it is also important to mention the great uses of a SaaS content marketing company. They offer tools and services to help businesses create, manage and distribute content effectively, ultimately driving more traffic, leads, and sales.”
Another alternative would be to work with data analytics outsourcing companies who can help you refine your marketing initiatives by offering a more data driven approach. This not only allows you to make more informed decisions but also quantify what works best for you.
A few final thoughts
There are plenty of ways in which you can build a more comprehensive and targeted marketing scheme using a small but effective range of techniques—and regardless of your size, you should be thinking about how to present your business more effectively to potential customers. Whether this is through using software for mailshots or getting an advertising agency to help you sell your products to the right people, there is a huge range of ways that you can build up your marketing game and come out on top.
