Each day equals a little more progress in the field of technology at present. Businesses worldwide are fighting with each other to stay on top of the mountain. Staying on top involves adopting the newest technological innovations too. Or else a business risks losing its relevance.
No matter what tactics a firm adopts, there’s no doubt about one thing: reaching more people should be its top priority. And what better than Adobe Commerce to expand your global reach? Its multi-language and multi-currency support can help companies reach a bigger market.
Perks of using Commerce
Looking for a flexible and strong e-commerce platform? Then Adobe Commerce is the right choice for you. Below are some benefits of using Adobe Commerce:
| Benefit | How it helps |
| Flexibility and Scalability | Commerce is a flexible and scalable platform. So, you can tailor your eCommerce platform as you want without worrying about your firm’s size. |
| Omni-Channel Retail | Adobe Commerce is known for its omni-channel retail. This helps merchants deliver a consistent shopping experience across channels and devices. These include smartphones, PCs, social media platforms, and more. Combining digital and physical shopping experiences, it brings about a cohesive brand journey for your customers. |
| AI-backed tailoring | Commerce utilizes Adobe’s AI/ML framework – Adobe Sensei to offer users state-of-the-art personalization. By leveraging predictive analytics, product suggestions, automated marketing insights, etc., businesses can offer tailored content and recommendations to individual customers. |
| Seamless Adobe Suite Integration | Merchants can integrate other Adobe tools like Adobe Experience Manager, Adobe Cloud, and more to make things more convenient for them. This enables them to leverage data-driven insights to make better marketing strategies and manage their content more efficiently. |
| Powerful Security and Performance | Security and performance are two vital aspects of software development. This is true, especially in the field of eCommerce. Luckily, Adobe Commerce offers strong security features like frequent updates and patches, scalable cloud hosting capabilities, and more. Besides, it is helpful in maintaining high performance even when unexpected traffic surges happen. |
| Search Engine Optimization (SEO) | Any merchant should know how important SEO is for their firm. Without good SEO, your business website won’t rank well in SERPs. And that spells disaster for your business growth. Adobe Commerce makes it hassle-free for you to optimize your content and create SEO-friendly URLs, helping your business rank higher in SERPs. |
Check out these statistics. The data indicates that retail eCommerce sales are trending upwards and are set to maintain this growth in the future:
How is Multi-Language and Multi-Currency Support beneficial for your business to reach more customers?
The international market is changing. You can’t stay in the competition if you fail to reach more customers and increase your sales. Needless to say, the multi-currency and multi-language support is immensely helpful in expanding your global reach. Here’s how:
-
Multi-Language Support
Adobe Commerce is known for the support it provides for multiple languages. Yes, Commerce lets you configure your eCommerce store in up to five languages. But wait! That’s not all! It provides localization support as well. What is it? Well, picture this: suppose your store has got numerous views in various languages. What Adobe will do here is show the same products in every store view, making them accessible in all available languages.
The Translation Dictionaries and Language Packages of Adobe Commerce are top-notch, to say the least. While the former helps customize/translate select words/phrases for custom modules or themes, the latter empowers you to translate all words/phrases within the Commerce app. That means once you have leveraged its multi-language capabilities and enabled its live search feature, you give your customers the freedom to search for products in their preferred language (so long it is available). After they hit search, Commerce shows them the search results in their chosen language.
Moreover, Adobe Commerce simplifies the language selection process by enabling customers to auto-detect the language when they begin to search for something. This leads to an intuitive search experience, as your customers don’t need to manually pick their preferred language every time they perform a search. Adobe partners have found out that this results in more loyal customers in the future for the businesses.
Also, Commerce allows customers to save searches in different languages. Hence, they can access necessary search queries quickly and efficiently, eliminating the need for re-entering them again and again.
-
Multi-Currency Support
When you are dealing with the global market, catering to various currencies is not an option but a necessity. Without it, you can’t reach a wider customer base. In such cases, Adobe Commerce comes with the Multi-Currency Support. It aids businesses to set up multi-currency websites, a platform that empowers customers to view items and buy them in their local currencies.
However, it won’t be right to think of it as just a basic currency conversion. It goes beyond that by offering dynamic pricing adjustments, focusing on various factors. These include area-specific shipping costs, market demand, etc.
Multi-currency configurations by an Adobe Commerce Partner can tailor the entire shopping experience for customers based on where they live. Businesses can personalize their content and promotions to suit local preferences. Thus, they can increase their engagement and conversion rates efficiently, and that too on a huge global scale.
Final Words
As you can see, Adobe Commerce’s amazing multi-language and multi-currency along with its salient features make it a one-stop solution for all your eCommerce needs. Offering products to people around the world in their preferred languages and local currencies helps you engage and convert more customers. So, don’t wait any longer! Hire a reputed Adobe Partner today!
