Videos can undoubtedly craft magic for online marketing. Not surprisingly, video marketing has emerged as a winner for businesses looking to fuel their brands. Beyond getting more views, likes, and shares on social media, videos can give a significant boost to your SEO plan. Moreover, they can earn the trust and credibility of your brand because people often believe what they see than read. But everything boils down to creating engaging clips that hold attention and stay memorable. There are no shortcuts to achieving the engagement goal, but you can definitely do your bit to pack an extra punch. Moreover, you can outsource video editor requirements to a renowned and skilled vendor, thus saving a considerable amount of time and money. Here are a few proven tips for creating compelling video content for your brand.
Choose a content theme
Choosing a content theme is far better than shooting random clips without a plan. A brainstorming session gives you a good start because running low on content ideas is the last thing you want to deal with. Conversely, brainstorming content ideas beforehand eliminates stress and makes things easier during filming. Getting inspiration for content is easy, as you can find it in several places. Start with the platforms where you plan to post your videos. For example, you can check Instagram Reels, TikTok videos, and YouTube content by creators in your niche. Likewise, social media trends can be an excellent source of ideas. Once you have a few content ideas, you are good to go!
Consider your target audience
Compelling brand videos always resonate with the target audience instead of being generic pieces offering random information or content. You must absolutely understand your target audience, whether planning to run a campaign on social media, create videos for your website, or leverage them for email marketing. The best pieces are the ones that listen to the audience, resolve their pain points, and show that you care about their problems. Once you follow these aspects, you need not do much more to engage them. At the same time, your video ideas will likely hit the bull’s eye every time.
Narrate an engaging story
Branding videos become all the more powerful when they narrate an engaging story. People love stories, so proper storytelling tactics enable you to engage them fully. For example, a video showing how to use a product must show each step as an element of a story. Think of creating a storyline instead of relying on an automated voice generator to walk your audience through instructions. You may have some qualms regarding weaving a story into an amateur clip, but a video editor helps you create a perfect one. You can use the tool to crop, trim, and rotate your footage to enhance its story. The editing process is easy and intuitive, so even non-designers can use it effortlessly.
Hook your viewers early
Statistics show that viewers are more likely to watch a video if they spend at least three minutes viewing it. But people tend to click away sooner than later if they do not find the content engaging enough. Experts recommend hooking your viewers early so that they watch the video to its end. Everything boils down to starting the footage on the right note to ensure it engages your audience immediately. Give extra attention to the first few seconds, and put in the best content to retain the viewers.
Short is better
Besides making the most of the first few seconds of your video, you must avoid stretching it too much. Shorter, more concise pieces tend to convert higher because viewers are short of time and prefer quick buying decisions. You cannot expect them to watch videos stretching to minutes as they will probably bounce away sooner than later. Create ones with a clear message because they can get your point across quickly. Also, shorter videos are apt for mobile users who watch them on the go.
Ensure credibility
Another surefire tip to create compelling videos for your brand is to ensure credibility. Steer clear of topics you have no experience in because trying them can do more harm than good. Stick with the ones you actually know and are confident about as they help your audiences. Moreover, they may fact-check your videos, specifically when buying from you for the first time. Most buyers are savvy enough to spot lies, and you may lose your credibility by attempting something you hardly know. Conversely, factually correct pieces are more engaging and enhance your credibility in the long haul.
Add subtitles to enhance your audio
Video content is not complete without audio because viewers want to hear as much as see the footage. But adding high-quality audio to your clips is not enough to hook the audience for good. Not everyone is an auditory learner, and many people may even have hearing problems, so you need to do more to address their needs. Creating subtitles for your videos does the trick and gets you more viewers. They also make the pieces easy to understand for viewers who do not understand the language thoroughly. To create a reliable subtitles, you may use an online tool to merge you video subtitles.
Add a call-to-action
Great videos cannot do much for your brand unless they take viewers down the conversion funnel. A compelling call-to-action is an ideal way to end your video as it educates viewers about a specific action that leads them somewhere else. For example, it may ask them to follow your account, like and share the video, or click a link to buy the product in the video. A direct CTA can fuel conversions or social media following, so add it without second thoughts. Also, never assume that your viewers know what you expect them to do after seeing the video.
Creating compelling videos for branding campaigns is not about having the best equipment and professionals to film them. Of course, you require these elements, but they are only the tip of the iceberg. You must invest in great content ideas and leverage storytelling to win with your video content strategy. These factors enhance the engagement value of your videos and make the viewers stick for the long haul.
