If your website is outdated, badly designed, and lacking essential components, you provide every online prospect with the digital equivalent of this gloomy walk through a strip mall. Hell, and that’s how they perceive you right away. Since they would never allow their office to deteriorate similarly, why do many legal companies settle for subpar and antiquated website designs?
Previously, attorneys relied on word-of-mouth, and referrals for their business often disregarded their website since they have always observed the finest outcomes from this approach. If you haven’t made the necessary investments to develop a lawyer’s websites, you won’t get any compelling results from your online presence.
Therefore, what components of your website build must you examine before you can be sure you have a strong foundation? The eight elements that we believe are essential to a successful law practice website are listed below.
Appealing Visuals
When someone visits your homepage, they will be immediately drawn in by your website’s general appearance and feel. Videos, compelling writing, and powerful headlines all follow (and rely on) the user’s first impression of your website’s design. As a result, your website must have a polished appearance and feel that naturally relates to your brand and meets the needs of your target market. The primary visual attractiveness of your website is mainly determined by the photos and design decisions you make. The subjective nature of good design can be contrasted with the objective nature of competent execution; therefore, professionalism and polish are the most critical considerations in this case.
On the other hand, you should take striking and high-resolution photos. Instead of stock photos, aim to fill your website with real, expertly taken pictures highlighting your staff, workspace, and location. Furthermore, we constantly advise integrating videos on your website, especially the homepage. Most of the online users would rather watch videos than read text. Therefore, video testimonials and FAQs can effectively reach many prospective customers who won’t read more than a phrase or two of text.
Intuitive and Comprehensive Layout
A better website requires an evaluation of the navigation and general structure. It’s not difficult, though:
- Just picture yourself as a potential client visiting your homepage, interested in legal counsel but having never heard of your business or visited its website.
- Better yet, have someone else browse your website for the first time and observe how they get about without assistance.
- Get their opinion on what works well and intuitively and what feels clumsy or awkward.
Every significant page on your website should be accessible from the main menu and user-friendly. It’s amazing how many legal business websites have important pages missing from their navigation, leaving users to find important information by following the correct trail of on-page links. Generally speaking, you might as well remove the page entirely if it isn’t included in your site’s menu since it won’t contribute significantly to the user experience.
A Focused and Regularly-Updated Blog
You can create a fantastic website with pro-caliber videos, captivating copy, elegant design elements, and arresting images, but if you don’t regularly post new content, user engagement will remain low, and search engines won’t frequently index your website, making it harder for your website to be found in search results. In addition to helping you rank higher in search results, consistent, insightful, and relevant blog writing allows you to build a following, establish yourself as a thought leader, and focus more on the parts of your practice that bring the most outstanding value to your company.
On-Page SEO
Making websites optimized for search engines has never been easier, owing to search engines’ constant innovation. These days, the quality and diversity of your material have a more significant impact on your site’s search engine ranking than any other criterion. That said, you shouldn’t expect your page to start drawing in visitors just by adding a large block of well-written text and a few eye-catching graphics. Meta descriptions, header tags, picture alt text, and URL structure are technical elements in your page’s coding and design that interact with search engines to inform them about the purpose of your website, and the content users can anticipate finding there. These on-page SEO components can damage a good website if they’re not done correctly, but they can’t improve a poorly performing page in Google.
Lead-Capture Forms
Although your phone number should be prominently displayed on your law firm’s website, not all potential clients can answer the phone. In addition to giving these clients a way to get in touch on their terms, information-capturing contact forms assist you in learning more about the potential client and enable you to send them focused follow-up material via email that may boost their trust in your company and influence their choice to work with you.
Conclusion
Creating a website for your legal practice may appear like a monumental task, equivalent to staring at an acre of land and transforming it into a house. Thankfully, digital marketing specialists build high-end legal practice websites in an open, transparent, and cost-driven manner. When you develop with us, we also provide total ownership and management over your website, even if you later decide to work with a different agency or handle your digital marketing.
