A powerful e-commerce homepage can make the difference in converting potential customers into buyers. Many websites offer excellent products but lack a proper understanding of web design. Thus, they lose business and inevitably lose money. We won’t let that happen to you! Here are some tips on how to build a stronger e-commerce homepage.
First things first, visitors need to know who you are and what you offer — immediately. To do this, you can establish a brand identity with your company’s logo, colors and other easily recognized features. For the homepage, these distinguishing components are typically located at the top and accompanied by a tagline, USP bar or familiar message. The goal is for customers to feel confident that they’re in the right place.
Site navigation must also be well-defined and easy to use. For instance, the search box should be highly visible, giving your customers clear accessibility. So, too, should the main menu bar. Ideally, this web design element should include optimized keywords or keyword phrases directing users to their desired destinations. The menu might include product categories, drop-downs and links to sale pages or promotions to better direct customers.
Speaking of promotions, another must-have homepage feature is an eye-catching element detailing a current offer or special promotion. Whether it’s in the form of a colorful banner across the top or an enticing button, this visual cue is necessary to get those clicks and eventual conversions. Going forward, be sure to add a prominently placed promotional feature with a concise call-to-action on the homepage. That way, your customers can get to where they want to go straightaway.
Looking for more examples to boost site conversions? The following resource from Straight North provides great information on e-commerce homepage design!
Courtesy of Straight North