If you’re not familiar with Reels, it’s an Instagram tool that allows you to create short clips that can reach millions of viewers. And whereas we were previously captivated with Stories and Feed, Reels has now captured our hearts and algorithms. Seriously, if you don’t have an idea for Reels yet, it’s time to get started! And while you’re pondering, I’ll tell you which content categories are now popular on Instagram.
Cats and other cuties
Where would we be without our fluffy paws? Cats are a whole separate religion on Instagram. A cat that just lies there and sleeps soundly? Thousands of likes. A cat that jumps on the wall because it saw a fly? A million views! But seriously, animals are something that makes everyone feel cute. And if you have the opportunity to make a Reels with a cat (or any other cute pet), do it. These videos always go down a treat and evoke a ton of positive emotions. Moreover, top pet influencers can charge around $100 per 10k followers for sponsored posts!
But to make your furry friend the star of Reels, take care of them too. Buy treats, beds and always keep your finger on the pulse of your baby’s health: find out cat breeds with a DNA test and follow recommendations for caring for a particular breed.
Dancing and challenges
Yes, we all know that TikTok was the first here, but Instagram picked up the wave, and now dance videos rule here too. Want to hype? Pick a popular track, come up with your own moves or repeat someone else’s challenge – and your Reels will fly to the top. The main thing is more smiles and fun. And if you can’t dance? Who cares: the crooked, the merrier.
Life hacks and tips
This is a classic. We all love saving time and energy, and we also love it when someone smart has already figured out how to do it. Life hacks on cleaning, cooking, organizing space, beauty and everything else are a must-have for those who want to be useful to their subscribers. And if you add a drop of humor, it’s just great.
Recipes and food
Where would we be without yummy stuff? Culinary Reels are miniature art. Fast, beautiful, and so that you want to immediately run to the kitchen and repeat. Pastel colors, cute plates, smooth slicing of avocado – and that’s it, views are guaranteed. Plus, everyone loves to eat, so this content will always be trending.
Fitness and healthy Lifestyle
Well, now for those who decided it’s time to step away from the refrigerator and get in shape a little. Healthy Lifestyle Reels are also popular: workouts, tips on proper nutrition, motivational speeches – all this goes down a treat. The main thing is not to overdo it, so that subscribers do not feel like lazy seals. Everything should be easy and humorous.
Education and self-development
If you have something to share, it is always a plus. Educational Reels are not boring. In a minute you can tell something useful and interesting, something that others will watch again and save to their bookmarks. The main thing here is short, clear and to the point.
Travel and nature
If you do not like to sit still and are ready to escape to nature or look for adventures every weekend, this category is your ticket to the top. Beautiful landscapes, incredible sunsets, waterfalls and, of course, you, standing on the edge of a cliff with a thoughtful look – what could be cooler? People love to dream, and your video can become their inspiration.
Some Reels stats to motivate you even more!
Here are some interesting statistics about Instagram Reels for 2024:
- Massive Audience Reach: Instagram Reels captivate an impressive 2.35 billion active viewers each month. This shows just how widely Reels have been adopted by users worldwide.
- Engagement Boost: Reels have a significantly higher engagement rate compared to traditional video posts on Instagram – around 22% higher. For brands, this makes Reels a powerful tool for boosting visibility and interaction.
- Top Markets: India leads globally in user numbers for Instagram Reels, with an enormous audience actively engaging with this content format.
- Advertising Power: Instagram Reels ads have the potential to reach up to 726.8 million people, making them a key avenue for marketers to explore. Additionally, 77% of users reported making a purchase after viewing a Reel, highlighting the format’s influence on consumer behavior.
- Content Share: Video posts, including Reels, now make up about 35.9% of all content shared on Instagram’s main feed, indicating the growing importance of video content on the platform.
These statistics underline how essential Reels have become in digital marketing and content strategies, offering brands and influencers a dynamic way to connect with audiences.
Final say
Reels on Instagram is a fantastic tool for sharing something intriguing, useful, or hilarious. It doesn’t matter whether you prefer dance, life tips, kittens, or fitness. The most important thing is to be yourself, to use humor, and to be willing to try new things. What if your Reels are the ones that blow up the Internet? And if things don’t go as planned, there are always cats to help!
