TikTok logo variations on different backgrounds
TikTok is the most rapidly evolving entertainment app among the many online platforms. The app’s logo has been associated with an endless flow of content and dynamic spirit, becoming globally recognized and appreciated.
Understanding the nuances of this iconic logo is invaluable for businesses looking to join the platform or step up their online presence. Knowing how to correctly use the TikTok logo in pictures and creative projects is crucial so it doesn’t get flagged and banned.
Are you interested in the different ways you can use the TikTok logotype? Keep reading to learn more!
3 core variations of the TikTok logo in pictures
The TikTok logo has three variations, each serving a specific purpose. They are called primary, secondary, and tertiary:
- The primary logo is a horizontal lockup featuring the symbol alongside the word TikTok. This version is most commonly used.
- The secondary logo includes only the symbol, making it perfect for contexts where you need to credit the platform without using the primary logo.
- The tertiary logo stacks the emblem and the text, often used with other design elements for a balanced and cohesive look.
To achieve the authentic TikTok look in your projects, explore the following TikTok backgrounds on Depositphotos. This collection of appealing backdrops will help you find your ideal TikTok vector or illustration and maintain the platform’s signature aesthetic while adhering to legal standards.
TikTok logo representation
Previously known as Musical.ly, the Chinese tech company ByteDance’s decision to rebrand has brought overnight success. The company developed the TikTok name and its background design in 2016, focusing on making the logo all about simplicity and vibe.
The ByteDance logo at the headquarters
At its core, the logotype comprises a lowercase ‘d’, giving it a curve on top and making it look like a musical note. The word TikTok, in turn, resembles the sound of a clock ticking, hinting at the essence of short-form video content. The overall design is playful and distinct, with black being the main background color to mirror the ambiance of a concert.
TikToK logotype guidelines
TikTok allows using its branded elements only after getting written permission. If you reached out to the company and received the green light to use them, you must know a few things to ensure you do everything correctly. TikTok requires the right margin and placement, among other things:
- Margin: TikTok requires photos, images, and other visuals to keep 5% out of the format height from each side and corner unoccupied.
- Placement: The format width will vary depending on the type of logo. The primary logo requires 40% of the width (logo placement and size) for portraits, 25% for the square format, and 15% for the horizontal. The secondary logo requires 10% for portraits, 8% for squares, and 6% for horizontal. The tertiary logo requires 30% for portraits, 20% for squares, and 10% for horizontal format.
The company also provides recommendations on where to place logos. The primary logo is best when placed in the center of the bottom margin. The secondary should also be centered but may be put in the nearest corner margin if centering isn’t an option. Finally, the tertiary can be locked up to the top middle margin if centering in the bottom isn’t possible.
FAQ: What color background does the TikTok logo require?
The company recommends using the black TikTok logotype on white background designs to capture the core color palette and showcase the logo in the best light. You can also use a white logo, often called a simplified version. This simplified version can fit darker-colored backgrounds or imagery. Conversely, a simplified black version can align with lighter-colored backgrounds or imagery.
What makes TikTok brand images unique?
TikTok branding can liven up any image, but what makes it unique? The company’s original visual style includes color scheme, typography, and logo. Check these out:
Color palette
TikTok has a one-of-a-kind and, crucially, a simple color scheme that makes the brand easily recognizable. The palette consists of four colors: Black (#000000), White (#FFFFFF), Razzmatazz (#FE2C55), and Splash (#25F4EE). These colors add to an exclusive visual identity, but must be used in a precise composition to keep the tones consistent while paying homage to the company. TikTok uses a 30% rule revolving around the percentage of colored composition. The core 70% is a combination of black and white, which only accentuates the importance of a mindful color palette in branding.
In addition to the core scheme, TikTok has an extended color palette of over ten colors and shades. However, it must only be used in specific cases, like seasonal campaigns.
Typography
TikTok offers two principal typefaces. TikTok Sans Display Bold is the primary font for static and motion compositions. It must be centered and have proper leadership. For ultimate readability, headlines must only have two colors. TikTok Sans Text is the secondary font for captions and longer copies.
The company encourages users to spruce up lettering by adding less disturbing effects to the text. Indenting the text, giving it a staircase effect, or carefully scattering it around the TikTok vector or picture can maintain readability while capturing the brand’s spirit and energy.
Logomark
Since the brand has revolutionized the world of short-form video content, its recognizable logotype can arguably lift any visual’s spirit. Whether with or without the TikTok wording, a trendy musical note can turn any content into a crowd-puller.
FAQ: How can I use the TikTok logo in images?
Adhere to official guidelines on properly using TikTok’s branding elements in your content. The choice of the TikTok logo depends on your visuals and background. Go with simplified versions if your backgrounds are colored, or opt for a full-fledged version if your backdrop is white. TikTok also advises against scaling and rotating the logotype. Do not change fonts, layer the TikTok logo on complex photos, add shadow effects, or even recolor the logo.
Conclusion
Images with TikTok and its branding overflow with energy, attracting people across the world to explore the app’s content. TikTok includes three logo variations with rules for proper usage, including margin, placement, and color composition. Building a unique brand identity is pivotal for businesses in any field. Make sure to follow this article’s guidelines to craft striking visual projects.
