Victorious Video Marketing Strategy & Tips for Successful campaigns
The last few years have been great for marketing agencies due to the video marketing boom across social media and other platforms. In addition, video marketing is rapidly getting results due to the demands and higher reach of video content.
Now, even small businesses can reach millions of people in no time by doing video marketing right. Not only do videos lead to higher engagement and increased traffic, but conversions and lead generation have become far easier than before.
With ever-changing digital marketing and new tools coming online, video marketing should be at the top of your marketing to-do list.
Still if you’re having any second thoughts about choosing video marketing for your business, you must know these starts reported by some of the biggest agencies around the world.
- According to Wyzowl statistics, 63% of businesses have started utilizing video marketing, and 82% believe video marketing to be an essential part of their marketing strategy.
- In the same survey, 94% of marketers say video has helped them increase awareness of products or services.
- According to a report by Forrester, including video in an email led to a whopping 200-300% boost in click-through rate.
- According to a YouTube report, mobile video consumption increases 100% every year.
- According to the e-tailing group white paper, around 57% of consumers agree that videos give them more confidence to purchase online.
These stats are enough to understand why video marketing is important for your business, be it small or large. Now is the time to create successful video ads for your business, and here are a few tips for getting started.
How to Create Successful Video Marketing Strategy for Your Business
Define Your Target Audience
You cannot rush with poor video content choices if you are just getting started. First, you must know what your audience might like to watch and who they are.
For instance, if you are selling a Bluetooth headset, most of your buyers will be between the age of 15 to 35.
There is no point of targeting the wrong people and blaming it on the content. Instead, find similar pages that you consider as your inspiration or competition, and see how they are following trends.
Another important step is to define your goals and audience to brainstorm ideas that you can bring to life.
Get the Right Resources
Even if you have the most fantastic video content strategy, you cannot do it right without the right equipment and resources. Video production is a complex thing. To make the most of your creatives, you need to hire professional video creators or use quality tools and software to convey your message most appealingly.
Of course, your budget makes a huge difference when hiring professional video creators. In that case, there are online tools, which you can get at a much lesser expense, and they handle all the work for you.
Be Clever with Call-to-Action
As much as it is vital not to be too desperate about selling your product or service, you are doing it all for the conversions. That is why you need to be very careful while creating business videos and adding CTAs (Call-to-action) to get the desired sales.
You can either use them in the sliders below the screen or add them in the last few seconds of the video.
However, it is wiser to choose the middle part of your video to share call-to-action details without making it too commercial. Ask your audience to review your video, fill out a feedback form, or offer them free convincing so that you can attract more people without convincing them to buy from you.
Short, Crisp & Clear
You will make videos for a fast-paced audience with no time to watch boring and copied videos. If they want to watch longer videos, they will switch to OTTs and get entertained. Therefore, your videos should not be extended, boring, or feel commercial.
Always remember that your video should start with the best of your content, as most of the viewers will decide within 10 seconds if they want to continue with the video or not.
So instead of worrying about the time it takes, come up with the best beginning, middle, and ending to engage viewers and then bring them to your website.
Moreover, you need to optimize your videos according to social media formats not to miss the chance to attract potential buyers anywhere.
Marketers already know how Google indexes YouTube videos worth watching. So, making good YouTube videos with the right SEO makes excellent sense for business marketing. By using the right keywords, titles, meta tags, and video descriptions, you can show up high on the search engine results when someone searches for something relevant.
YouTube is among the most crucial video marketing steps for a super successful marketing campaign as Google ranks the website with embedded videos and YouTube links.
While posting the video caption, website URL, keywords, product keywords, and long phrases, don’t forget to be detailed. Adding all the right words could be the most effective part of your SEO, bringing qualified leads and traffic to your business.
Leverage Video Categories
The more versatile your videos get, the more people will watch and share your videos online. Billions of people watch videos across social media and YouTube, and the trend of these videos keeps changing every week.
To become an unbeatable brand, you need to be aligned with the latest trend and showcase your creativity with the informational stuff to educate yet entertain your audience.
You can use explainer videos to simplify your product and its benefits or how-tos to answer questions. There is a wide range of videos that you can choose to educate your audience in a fun and engaging manner.
Measure Your Success
Another essential aspect of your video marketing strategy should be to make the best out of YouTube and Social Media Analytics. When you create video ad campaigns to promote your product or service, you need to measure your reach and choose the right location, audience, and schedule to reach as many people as possible.
Video ads, being the most convenient way of reaching potential clients, can be improved with the in-depth metrics provided by social media platforms, such as Instagram, Facebook, and YouTube. By using these analytics wisely, you can better your marketing game and monitor your performance with every video you post online. However, videos can sometimes take a few days to get shares and click.
Creating successful video marketing is not as easy as it may seem, but you can reach millions of views every day with suitable graphics, voice-overs, and content. All you need is a professional marketing and video production expert who understands the trends and changing algorithms.
If video marketing is done right, there is always a way to connect with the viewer and emotionally loyal customers. You can also help online video production assistants save your time and efforts by hiring in-house professionals to buy recording equipment.
Whatever you choose, make sure to tell your story and how your products are beneficial to the viewers rather than selling things directly.