Have you ever wondered what your consumers think about your brand or your products on offer? Customer feedback or reviews are a great motivator to improve your offerings. However, at times, they can get out of hand, and thus, serious monitoring is required to control them professionally.
This practice is known as review monitoring and can often be managed through web scraping.
But to ensure that you scrape and monitor every review diligently, you need to buy a dedicated proxy for a smooth job.
Yes, there is a connection, and we are here to explain it all. Dig in and find all the details.
What Is Review Monitoring Anyways?
Whether you run a big or small venture, customer reviews are the soul of every business. They can help elevate your performance by allowing you to improve the quality of your services or products and give your customers exactly what they want.
However, not every review you get online is a positive one. There are many bad ones, too with the capability of ruining your image within a few days.
Besides, many reviews feature queries or a problem. This feedback is imperative as it can go unnoticed very easily.
Since reviews, both good and bad, matter a lot, their management is crucial. This is where review monitoring comes in.
This process tracks all types of reviews left for your brand on sites like Google, TripAdvisor, or Yelp. Tracking these reviews is imperative to curate strategies to resolve issues or implement changes as suggested by customers.
Besides, businesses also perform review monitoring to list down unrelated bad reviews, harming the reputation of their brand.
Review monitoring is the need-of-the-hour process and is often carried out through responding to positive and negative reviews, asking for customer feedback, and maintaining a consistent brand voice on all forums.
However, it is tough to perform this task without web scraping.
Connection Between Web Scraping and Review Monitoring
Do you often get thousands of online reviews on your brand? How do you make sure to know about each on every forum?
It is impossible to explore all platforms to know what people think about a brand. Some sites have restrictions on them, disallowing you to access their data.
Plus, if you run a famous venture, chances are that there are many reviews to handle. That is another challenge when it comes to reviewing each and every piece of feedback.
So, what is the way out?
Thankfully, web scraping is an appropriate procedure exactly designed for this job.
Web scraping helps you harvest all your reviews available online and then present them in a structured format for further analysis. The process uses bots that crawl on your desired content, scraping every data within minutes.
Web scraping is mainly performed using scraping tools that automatically harvest data and prepare it for your evaluation.
However, this process is often faced with a huge barrier.
Certain review platforms don’t allow everyone’s access. They ban certain IP addresses from viewing their content.
This prevents you from scraping the reviews available on such sites, preventing you from performing review monitoring successfully.
To overcome this problem, businesses like you use dedicated proxies.
Using Dedicated Proxies for Web Scraping Reviews Online
A dedicated proxy is designed to help you access all sites so you can perform web scraping smoothly. This technology assigns you a new IP address so you can hide your original identity and appear as someone else when surfing the internet. The proxy gives a private IP address to a single individual who wishes to use it for scraping.
Although slightly more expensive than a shared proxy, a dedicated proxy offers excellent anonymity and bandwidth for you to perform your job well.
Suppose you want to access a platform to scrape all the reviews featured on it. However, you can’t access it due to geo-location restrictions.
In that case, you can put your dedicated proxy to use. This intermediary technology can assign you a new IP address, making it hard for the site to recognize your identity and thus allow you to access its content easily.
The best thing about a dedicated proxy is that it offers you great bandwidth. So, even if you want to use it for scraping thousands of online reviews, be assured that this proxy won’t disappoint.
But you need to make sure that it is the right one for you.
Choosing the Best Dedicated Proxy
Before you buy proxy server, you must consider a few factors.
For instance, you should buy one that is sold by a reputable seller. Many online sellers will offer you the proxy for free. But if they are not trustworthy, don’t buy from them.
You should also factor in the price of the proxy and whether it is worth the value.
It is also wise to go through expert reviews and customer feedback on your shortlisted proxies before making the final decision.
Takeaway
Do you want your business to succeed? If yes, monitor your customer reviews and take them seriously. Scrape them using a dedicated proxy before analyzing every feedback that comes your way.
