According to a Hubspot report, 64% of businesses are investing in SEO for enhanced web visibility. Link building ranks among the most important SEO activities that can help a website achieve top search engine ranks. A study carried out by Ahrefs discovered that the number of incoming links to a webpage correlates strongly with its search engine ranks. This means your website will have a better Google rank if you have a higher number of quality backlinks.
Technical SEO and on-page elements are important, of course. It is link building, which is often the single most important ranking factor. If you are not getting quality backlinks, then you are not seeing quick results. But the truth is that getting high-quality backlinks can be tough. The process is time-consuming and needs a lot of planning. Also, many businesses don’t have the in-house expertise to get niche-specific backlinks, which is why it is often a good idea to outsource link building.
Why Outsourcing Link Building Is the Right Strategy
It can take an in-house team 3-4 months to start getting 10-20 quality backlinks each month as they don’t have the in-house expertise, an established strategy, and meaningful relationships with the webmasters. By outsourcing to a professional agency, they can benefit from the knowledge and experience of experts and leverage a tried-and-tested link-building strategy, which allows the business to grow faster.
When You Should Outsource Link Building
- When you want to save time – When you do it in-house, you may have to spend many hours on outreach, searching the internet to find link prospects, and negotiating the guest post price. As a business owner, your focus is on the primary business activities. You want to spend time on managing it efficiently. When you outsource to a link-building agency, you can focus on the core competencies and product development. The experts can get the backlinks you need.
- When you want experts for the job – Link building is not just about placing a link on a website. There are many other factors to consider, like domain authority, link velocity, anchor text distribution, and others that can affect the SEO of your website. Only an expert who understands the process and has experience can do it well.
- When you want predictable results – Outsourcing is good because you can gain from a system that is already in place. Professional link builders will have contact lists already and also proven outreach templates. There will be a system in place to get you the links you want to achieve the desired results. It is difficult and time-consuming to create such a level of organization in-house.
- When you want to control the cost – Building an in-house team will lead to additional costs. Plus, there are costs towards training them. High cost is a major drawback, especially if you are on a tight budget. On the other hand, you will get the best value for money if you spend the same money by hiring a professional team. They will just charge you for the work done. You don’t have to pay for training.
- When you want to scale – Yes, it is important to have quality links, but you also want to make sure that you are receiving these backlinks continuously and in a good volume. Link building specialists at an outsourced agency have the knowledge and experience, and they will know exactly how to scale up and get the volume.
- When you want to use top SEO tools – When you use tools, you can gather critical insight and analyze the outcome of your backlink growth. You will have detailed data, which will help you plan the way ahead and strategize. Link-building agencies have access to these SEO tools and platforms.
- When you want quality control – With outsourcing, you gain from the latest link-building algorithms. They will ensure that the strategy is updated. Also, when you work with professionals, you know that there will be strict quality control, which will give you peace of mind. Good agencies follow a strict filtering process. So, the backlinks will be high-quality and relevant.
Outsourcing Link Building vs. Doing It In-House – Pros and Cons
- Time Investment – Less time needed when you outsource, as only the initial research is needed. On the other hand, you have to reach out continuously if you do in-house, as you don’t have a contact list of possible websites that may link back.
- Cost – The upfront cost can be higher when you outsource, but you will get better results. The cost will gradually come down.
- Expertise – It will vary depending on the agency’s quality. You will get the best result if you hire the best talent. In-house expertise depends on the skills of the team.
- Scalability – An outsourced agency will find it easy to scale quickly. It will be slower in-house as the team must learn, plan, and adapt.
- Risk – Very little risk if you hire the right agency. Doing it in-house can be risky and prone to making mistakes.
There is a clear advantage to working with an external agency for your link-building work. They have the knowledge, experience, connections, and the tools to do the work well. Also, they can look at your business from another perspective and thus avoid tunnel vision. Outsourcing link building is an efficient and cost-effective way to achieve your online marketing goals.
