Introduction
If you’re new to email outreach, it can seem like a daunting task. Where do you start? How do you create a compelling subject line that stands out in the inbox of your target audience? And how do you keep track of everyone who’s responded and follow up with them accordingly? These are all important questions that every business owner should know the answer to if they want to be successful at using effective email outreach campaigns. In this blog post, we’ll explore some best practices for effective email messaging so that your business can grow by reaching out to potential new customers via cold emails.
Define your goal
Before you can begin to develop your strategy, you must fully understand what it is that you want to accomplish. This may seem obvious and unnecessary, but many people fail to do this step because they’re too busy worrying about what other people think of their goals or how much time they have left before the end of the year. Defining what your goals are is important because it will help keep you on track throughout the entire process and prevent any possible derailments from happening along the way.
To help illustrate this point further, let’s use an example from fitness. Most people would agree that if someone wanted to lose weight over a period of time (let’s say 3-6 months), then they need some sort of goal in mind as well as a concrete plan on how they’re going to achieve this goal with measurable results along each step of their journey towards success:
- Achievable: By setting realistic expectations for yourself at first and then gradually increasing those expectations over time; eventually leading up towards bigger aspirations such as running marathons or winning gold medals at Olympics competitions (which are probably not realistic unless we’re talking about Michael Phelps).
Build a list of people to reach out to
Once you’ve identified the type of outreach that you’re going to use, it’s time to start building your list. This can be done in several ways.
- If you have a CRM (Customer Relations Management) system or another database for managing business contacts, pop over there and start looking for leads who fit the criteria of your target market.
- Use Google Search Console (formerly known as Google Webmaster Tools) to find email addresses associated with websites related to yours. For example: “email address” site:mysite-url.com — this will show all the pages on my site-URL that have an email address listed on them so that we can contact those people directly via email without having any extra backlinks pointing to our sites’ pages (backlinks being links from other websites).
- Use LinkedIn Search if you’re targeting professionals in B2B industries; this can help you build up a list of people who might be interested in hearing about what services or products your company has available for purchase or subscription-based upon their job titles/profiles within their networks! To do this successfully, make sure they have enough information listed out there so that they don’t get suspicious when someone new starts sending them emails every week asking questions about their career choices.”
Research your outreach list
Research the people you want to contact.
Your list should be a list of people who would be interested in your product, or at least have some connection to it. You can find contact information for these people by using email finder tools, Google search, social media, and even tools like LinkedIn and Rapportive.
It’s also important to look at their social media profiles if they have them as well—you can use this information to help build rapport with your potential contacts before reaching out directly via email or phone call (more on that later).
Craft the perfect email subject line
Even though it’s the most overlooked aspect of an outreach email, crafting the perfect subject line is a critical step in your success. Here are some tips:
- Keep it short and simple. Don’t use all caps or punctuation in the subject line, and avoid questions like “Have you seen our new product?” The best subject lines are descriptive—they should describe what you’re offering and why they’ll benefit from reading your email. If your content offers value, be specific about how they can benefit from it (e.g., “Your next marketing campaign”).
- Be personal where appropriate. If someone has previously interacted with you on social media or via another channel, consider using their name in the subject line—it makes people feel special!
Be specific in your email outreach message
While you may be excited to make contact, the reader of your email should not be left wondering what you want from them. Your message needs to be specific and clear about:
- What do you want from them (e.g., an introduction, feedback on something)
- The benefit they will receive (e.g., free access to an article)
- Who are you offering it to (e.g., relevant industries or influential people within those industries)
Follow up with leads
You should be aware that getting a response can take several emails. In fact, the average email open rate is under 20 percent, so it’s important to keep track of your leads and continue sending emails until you receive a response. To maximize your efforts and make sure you’re not blasting out generic emails without any personalized content, try using email tracking software (such as HubSpot) to follow up with your leads. This way, every time someone opens one of your emails or clicks on any link within it (i.e., visits one of your landing pages), they’ll be added to an “Email Tracking” segment within HubSpot CRM software, where all their contact information will be stored for future reference.
Once contact information has been entered into HubSpot CRM software, follow-up messages can be created automatically based on how each prospect interacts with previous messages—and those who haven’t opened any previous messages will receive personalized outreach directly from Sales Rep A
after X number of days/weeks/months has elapsed since first contact was made between them!
Keep track of your emails
- Use a CRM.
- Use a spreadsheet.
- Validate your emails.
- Use a calendar.
- Use a task list.
Repeat and go through the cycle again
While you don’t want to be a pest, you also don’t want to give up after one email. If you don’t get a response right away, that doesn’t mean they won’t respond at all. In fact, if you have built enough rapport with the person through your first interaction and have been respectful of their time and schedule, there’s a good chance they will respond eventually—especially if they know they can rely on your help in the future.
If sending out emails on an ongoing basis seems like too much work or is overwhelming for whatever reason (it might take some time before someone responds), start by just sending three emails per day and then build up from there as needed. You can also break up each day into two groups: one group in the morning and another during the afternoon/evening hours when people are more likely engaged with their workday responsibilities but may still check their email occasionally in between meetings/meetings/etc., etc., etc..
These tips will help you gain new customers and grow your business.
Email outreach is an effective way to reach out to potential customers and grow your business. The tips above will help you develop a strategy that can help you get more new customers, increase sales and make more money.
Now that you know the basics of email outreach let’s jump into the next section where we’ll look at some examples of how emails can be personalized to increase response rates.
Conclusion
Following these tips will help you gain new customers and grow your business.
Now that you’ve read this article, you should know what it takes to develop an effective email outreach strategy. Remember: email outreach is not just about sending out random messages to anyone who shows interest in what you have to offer; it’s about finding the right people for your business—and making sure that those people actually want what you have on offer! This can take time and effort, but the benefits are worth it. Happy selling!
