Earning backlinks from other high authority websites is one of the most effective ways to improve your website’s search engine rankings. Quality backlinks signal to Google that your content is valuable. However, it can be challenging to create content that inspires other site owners to link back to you. Use these tips to craft link-worthy content that earns high-quality backlinks:
Research Trending Topics and Newsjacking Opportunities
One of the best ways to create timely, link-worthy content is to write about trending topics and relevant news events. Look at what is currently popular on social media, frequently searched phrases, and latest headlines in your industry. Then create content like blog posts and visual assets around these trends while they are still hot.
Newsjacking involves creating content about a recent news event or announcement. For example, if Google releases a major algorithm update, be one of the first sites to analyse the changes and what they mean for SEO. Topical, newsworthy content is highly shareable and sees increased linkage.
Provide Truly Useful, In-Depth Content
Don’t just write surface level content to churn out blog articles. Really invest time into creating in-depth, insightful content that provides immense value for your audience. For example, dig into the research and data to write detailed guides, how-tos, or case studies. This high-quality content earns links because it gives site owners in your industry valuable information to share with their own audiences.
If writing isn’t your strong point, work with an agency that offers content services as well as link building in London.
Curate Content and Quote Industry Experts
Curating content involves gathering and sharing the best resources on a topic from across the web. You can earn backlinks by summarising the most useful content and linking back to the original sources. Quoting and linking to recognised experts and thought leaders in your industry also inspires them to link back to you.
Craft Linkable Assets Like Infographics, Tools and Quizzes
Visually engaging, interactive content gets shared widely across the web, earning backlinks to your site. Create infographics that cleverly communicate research stats on your industry. Build online tools, calculators, or quizzes that help your audience and provide a resource for other sites to link to. Just make sure they are branded with links back to your website.
Optimise Each Piece of Content
Search engines are getting smarter at evaluating content quality signals. So, optimise every piece of content for organic search to maximise link potential. Do keyword research to identify industry topics and questions your audience searches for. Then naturally weave these keywords into your content. Have a strategic internal linking structure so Google can crawl to each page.
Outreach to Secure Backlinks
Once you’ve created amazing content, it’s time to start your outreach campaign. Identify websites in your niche that would be interested in your content and likely to link to it. Reach out via email or social media and pitch your content, explaining why their audience would find it valuable. Be personalised, polite, and follow up. Most backlinks will come from your strategic outreach efforts.
Just remember that genuinely useful, insightful content will inspire other site owners to naturally want to reference your work and link back to your website. The more value you provide, the more link equity you build over time.
