How to Create an Organic Instagram Marketing Strategy [2023]? – Emberify

Do you want to sell more and increase profitability on Instagram organically? If yes, optimize the strategy that best suits your brand. Today, Instagram is a powerful marketing platform for effective communication and organic branding. When comparing Instagram to other marketing social media platforms, its engagement is four times better. The fact is that most users spend on the platform on an average of 53 minutes a day which offers a tremendous opportunity to connect and interact with potential customers. 

The best thing is that you won’t need to splash out on expensive advertising to persuade your fans to become your paying customers. Well, using organic marketing techniques, you can transform your Instagram account into a powerful marketing medium for your business. In addition, to foster engagement, you can get free instagram views trial and drive greater reach. Ultimately, this article helps you to learn the best practices to achieve outstanding results. 

Let’s start reading this article!

What Exactly is Organic Instagram Marketing?

Are you interested in knowing what an organic Instagram marketing strategy is? Then, reading this, get a clear view. Organic Instagram marketing is nothing but utilizing the platform and its features to the most to create and share content to build a strong network and achieve business objectives. 

If you compare it to a paid Instagram marketing campaign, organic strategy is about perfect branding and boosting brand awareness. It only takes a little time and effort to succeed.

Remember that organic marketing on Instagram includes:

  • Sharing images and videos with great captions on the platform
  • Responding to customers’ queries through direct messages and comments 
  • Like, share, comment, and follow other users’ accounts on Instagram.

So, it is important to try organic Instagram marketing to establish your strong presence and grow your business tremendously.

Let you know the benefits of an organic Instagram marketing strategy.

  • Builds credibility
  • Helps to maintain long-term relationships with prospective customers.
  • Cost-effective solution and more

Ultimately, if you go hand-in-hand with the organic marketing strategy, you can boost the incredible reach of your brand and build customer loyalty.

Now, you will have the question of how to build an organic marketing strategy. Here in this guide, we have talked about the most effective organic Instagram marketing strategy. 

#1 Set Up Your Instagram Profile

Do you want to improve the search visibility of your brand on Instagram? Then the first and most crucial step is to optimize your Instagram profile. As per the studies, nearly 200 million Instagram users look over business profiles regularly. So if you are a business, now it’s your turn to tap into the potential users searching for your brand. 

For that, set up your brand’s profile in the most attractive way to get the audience’s attention. For that, you must follow up on the strategies and utilize Emberify to increase the discoverability of your profile. 

i) Leverage Hashtags: You must know that hashtags are the first element you must consider to use to help the potential audience discover your brand.

Many expert marketers say to use a mix of short-tail and long-tail keywords, relevant keywords, and targeted keywords. It will improve the conversion and reach a broader audience.

ii) Include Keywords in Your Profile: As heavy competition exists, now is the right time to work on your Instagram profile. The most important thing is to revamp your organic marketing strategy, use Instagram analytics, and get clear metrics. 

Are you ready to update your profile? Then consider including hashtags and keywords while creating your Instagram account. 

  • Username
  • Account name
  • Instagram bio

Focusing on the above factors makes it easier to help users discover your profile, and they are more likely to interact with your brand’s content, which results in building the credibility of your business.

#2 Curate the Right Strategy

Once you have set up your Instagram account and optimized it well for search visibility, the next step is to strategize your plan and create engaging content. Creating and sharing the best intriguing content will boost the reach and interact with and engage the potential followers on the platform. 

The platform is designed to drive organic reach in the most potential way. So creating compelling content and sharing it will spark users’ interest, build trust, and drives engagement with your potential customers. So why are you waiting? Let’s walk through this guide to maximize your marketing efforts.

  • Find out your brand’s objectives and goals.
  • Create entertaining, valuable, and informative content. 
  • Create the schedule.

If you are focusing on the schedule, you have to:

  • Share frequently
  • Set up a clear goal
  • Build your brand visual identity
  • Write compelling captions
  • Use potential hashtags

#3 Take Advantage of Instagram Features

If you look over the platform, you discover endless content, and you will be tired of scrolling through the platform. To your advantage, you must ensure which type of content performs well on the platform. Of course, it is the essential factor that boosts engagement and gets the strongest results. 

Which type of content do you have to use to get a viral reach? Here is the clear view.

  • Instagram feed posts
  • Instagram Stories
  • Instagram Reels 
  • Instagram Live and more

#4 Run Growth Campaigns

As a marketer, you have to think about how to run organic marketing campaigns on Instagram. Yes, it is one of the essential things you must consider. However, there are more strategic ways, and the best incentive is hosting contests and giveaways.

To organically grow your followers base, follow the below potential ways:

i) Run a challenge

ii) Host a giveaway

It will encourage more users to participate in the challenges or giveaways and boost the conversation rate. So, if you want to build a meaningful connection with your followers, run growth campaigns effectively and ensure success.

Summing it up

So, you got a clear idea of how to curate an organic Instagram marketing campaign and ensure your future success as soon as possible. Even more, there are more organic strategies that you have to focus on Instagram to build a long-lasting relationship with your potential customers. So choose the strategy that fits your business and enhance customer relationships in the best way possible.


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  • About the Curator

    Abelino Silva. Seeker of the truth. Purveyor of facts. Mongrel to the deceitful. All that, and mostly a blogger who enjoys acknowledging others that publish great content. Say hello 🙂

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