In the technology age, backlinks are relevant to search engine ranking. Having said that, websites and pages backlinked to authority content maintain higher search engine rankings. Building backlinks involves using unique strategies and tools. White-label link-building is a renowned link-building strategy. It involves outsourcing link-building services to established third-party providers.
The process involves a marketing firm or SEO agency leveraging the expertise and authority of another company to attain its link-building goals. It eliminates the need to invest resources in in-house infrastructure and teams. The white-label link-building arrangement enables you to focus on your competencies. Take advantage of these five white-label link-building strategies for 2024.
- Guest Blogging
Guest blogging is an integral component of effective white label link building. The process is simple but intricate, involving partnerships between specialized link-building providers and SEO agencies. Seal a business deal with a guest blogging service provider to win guest posting opportunities on authoritative niche-specific websites.
Research authoritative blogs within your niche, accepting guest posts. The posting guidelines should match your audience and company ethos. Pitch your proposal, outlining the compatibility of your brand to the guest blogging website. Create top-quality content that is easy to read and full of search engine’s favorite juices. The content should match the host website’s formatting, length, and value requirements.
Integrate natural links from your website relevant to the host’s audience. Maintain a non-promotional tone when linking to your website. Keep nurturing relations with website editors and owners for more successful future collaborations.
- Broken Link Building
Broken link building has proven effective for gaining traction in search engine result pages. Building broken links requires identifying dead and broken links on high-authority blogs and replacing them with your content. There are many browser extension ls and SEO tools for scraping authority websites and pinpointing broken links.
Broken links direct you to pages already removed or moved to other websites. Use data from the broken link to create high-quality content relevant to the host blog or website. Content should be top-notch, with features that make it the best replacement for broken sources. Contact the site owner or webmaster to inform them about the broken link. Pitch your content and wait for approval. Creating content exceeding the original piece in length and quality increases the acceptable rate.
Ask the website owner to replace the broken link with a relevant one from your blog or website. Highlight features of your website and pages that align well with the source. Broken link-building strategies are beneficial in many ways, but only if done correctly. Persistently and respectfully follow up to confirm the status of your pitch. Some webmasters take longer to respond to cold pitches than others.
- Use Local Citations
Local citations enable search engines to authenticate your company information. They establish the authority and legality of your business and help it rank higher on local search results. Be accurate and consistent when sharing your company data on online directories. Choose established and credible online platforms such as Bing Places, Google My Business, Yellow Pages, and Yelp.
Share information such as phone number, name, website link, and address across different platforms. People and search engines verify such information to determine business trustworthiness and legitimacy. Maintain high precision when implementing local citations. Search engines need such data to rank your business on local search engines.
Listing your business on multiple online directories makes your business more visible. Local clients can easily search for and find your products and services. Share up-to-date and consistent data on all targeted platforms. Enter correct data in every field on the directory.
- Influencer Partnerships
The demand for influencers in the digital space is at an all-time high. The influencer niche gained more traction recently, owing to the rise of vloggers, social media stars, podcasters, and bloggers. Partnering with influencers within your niche can help with link-building. Select influencers with a large following. The influencer content should match your brand content.
Engage the influencers in the content creation process for better results. Influencers know what is trending and what their consumers want. They can help create content-packed social media content, blog posts, podcasts, videos, and interviews.
- Skyscraper Technique
Backlink through the skyscraper technique for more exceptional and long-lasting results. The skyscraper technique is an intricate but promising method of promoting your content and website through high-authority blogs and websites. The technique involves developing high-quality content better than the existing ones. Identify trending and on-demand topics and reach out to websites linking to similar content.
These are highly effective strategies for white-label link-building. Use these strategies for all business types and target clients on different platforms. Consider AL-powered tools to pinpoint prospects, perks, size your outreach, and simplify link acquisition.